The Playbooks

Short guides. Real answers.

Opinionated walk-throughs of the moves that actually matter when you're getting a business online. Each one is 4 to 7 minutes and ends with a concrete next step.

Start with the first one Browse the tools

6 playbooks · free, no signup

Hand-drawn open mailbox with letters floating above it

StartStart here · 4 min

Capture emails before your site is ready

You don't need a finished website to start a list. Put up a one-field sign-up, collect interest, and walk into launch day with real people waiting.

Read the playbook

Domain

Picking, registering, and pointing your name.

2 playbooks

Look the part with mail at your own domain.

1 playbook

6 min read
Set up professional email at your own domain
From gmail.com to you@yourbusiness.com in one evening. The clean path with no DNS surprises.

Website

Ship a page real customers can find.

1 playbook

7 min read
Launch a one-page site this weekend
The four things every first page needs, a builder-vs-hosting cheat sheet, and a realistic Friday-to-Sunday timeline.

Trust

Small details that make first-time visitors believe you.

1 playbook

5 min read
Trust signals every homepage needs
Six small details that make a first-time visitor believe you're a real business. Most cost nothing and take an hour to add.

Keep going

When you're done reading, do something.

Generator

Business Name Generator

Describe what you do, get ten names with rationale.

Open Checklist

Launch Checklist

Eight steps from domain to announcement, saved as you go.

Open Insights

Fresh takes, weekly

Short articles on what's working right now online.

Open

Short guides. Real answers.

Capture emails before your site is ready

Picking, registering, and pointing your name.

Pick a domain that grows with you

DNS without the panic

Look the part with mail at your own domain.

Set up professional email at your own domain

Ship a page real customers can find.

Launch a one-page site this weekend

Small details that make first-time visitors believe you.

Trust signals every homepage needs

When you're done reading, do something.

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