Should You Display Business Licenses Online?

Should you display your business licenses on your website? For many small businesses, showing proof of your qualifications builds trust and shows customers you're legitimate.

This article explains when and why to display your business licenses online. It covers how to do it effectively and what to consider before you post.

Why Show Your Business Licenses?

Displaying your business licenses and certifications online can significantly boost customer confidence. It shows you operate legally and meet industry standards. This is especially true for businesses in regulated industries.

Think about a contractor, a childcare provider, or a financial advisor. Customers for these services need to know they are working with someone qualified and authorized. A license acts as a public verification of your expertise and adherence to rules.

For example, a licensed electrician can display their state electrical contractor license. This immediately tells potential clients they are insured, trained, and approved to do the work. It sets you apart from unlicensed operators.

Even for businesses in less regulated fields, displaying relevant certifications can help. A certified organic baker, for instance, can show their organic certification. This reinforces their commitment to specific standards.

What Licenses and Certifications to Display?

Not every piece of paper needs to go on your website. Focus on licenses and certifications that directly relate to your business's core services and build customer trust.

Here are examples of what to consider displaying:

• State or Federal Business Licenses: Your primary operating license, if required.
• Professional Certifications: Licenses specific to your trade or profession (e.g., medical licenses, real estate licenses, CPA certifications, contractor licenses).
• Industry-Specific Permits: Health permits for restaurants, special event permits, etc.
• Accreditations: From recognized industry bodies or associations (e.g., Better Business Bureau accreditation, industry association memberships).
• Insurance Certificates: Proof of liability insurance can also fall into this category, showing you're protected and responsible.

Avoid displaying personal information from your licenses. Redact sensitive details like home addresses or personal identification numbers. Focus on the license type, issuing authority, and expiration date.

Where and How to Display Licenses on Your Website

Once you decide which licenses to display, the next step is to put them on your site effectively. The goal is to make them easy to find without cluttering your design.

Common places to display licenses include:

• "About Us" Page: This is a natural fit for showcasing your business's credentials and history.
• "Services" Pages: If a license is specific to a particular service, display it on that service page. For example, a plumbing license on your "Plumbing Services" page.
• Footer: A small icon or link in the website footer can lead to a dedicated "Licenses & Certifications" page.
• Dedicated "Licenses & Certifications" Page: This is often the best approach for businesses with multiple credentials. You can list each license, its number, and the issuing authority. You might also include a PDF scan of the actual license.

When displaying the actual license document, consider these tips:

• High-Quality Scans: Ensure the document is clear and readable.
• PDF Format: Link to a PDF file rather than embedding a large image directly. This allows visitors to download or zoom in easily.
• Optimize File Size: Keep PDF file sizes small so they load quickly.
• Descriptive Links: Use clear text like "View Our State Contractor License" for the link.

Legal Considerations and Best Practices

Before you post any licenses, be aware of any legal requirements or restrictions.

• Verify Requirements: Some industries or states have specific rules about how licenses must be displayed, both online and offline. Check with your licensing board.
• Protect Privacy: As mentioned, redact any private information.
• Keep Them Current: Ensure all displayed licenses are active and not expired. An expired license can do more harm than good.
• Accessibility: Make sure your license information is accessible to all users, including those with disabilities. Clear text and properly tagged PDFs are important.
• Disclaimer (Optional): You might add a small disclaimer stating that copies are for informational purposes only and the original documents are available upon request.

Takeaways

• Displaying licenses builds trust, especially in regulated industries.
• Focus on licenses directly relevant to your services.
• Place licenses where customers can easily find them.
• Use clear, high-quality scans or PDFs of documents.
• Always keep licenses current and protect private information.

Showing your credentials online is a simple way to strengthen your business's reputation. Make sure your website provides clear ways for customers to learn more about your business and its services. If you don't have a professional home for your business online, consider setting up a domain and a simple website.